STATEMENT ON COCA-COLA

Martín Espada
Poet, Essayist, Editor & Translator

STATEMENT ON COCA-COLA

BY MART├ŹN ESPADA

AT THE UNIVERSITY OF KANSAS,

LAWRENCE, KANSAS, MARCH 10, 2005

My poetry reading at the University of Kansas tonight is co-sponsored by Coca- Cola, through the KU Endowment Association. After giving the matter serious thought, I have decided that I cannot accept funds from Coca-Cola due to the company's labor record in Colombia.

According to The New York Times, ninety percent of all trade union leaders killed worldwide are killed in Colombia. Thousands of trade unionists have been murdered in that country, targeted by paramilitary death squads. Thousands more have been tortured, abducted or threatened with death.

SINALTRAINAL, the National Food Workers Union, represents workers at the Coca- Cola bottling plants in Colombia. This union has been decimated. A Fact-Finding Delegation headed by Hiram Monserrate of the New York City Council identified 179 major human rights violations suffered by workers at Coke plants, including eight murders. Union leader Isidro Gil was actually shot down at the Carepa plant itself. Paramilitaries then returned to the same plant and coerced mass resignations from the union. Union leaders and others have charged that managers at Coke bottling plants in Colombia are collaborating with paramilitary forces to repress the union, pointing out that the access of paramilitaries to the plants would be impossible without management collusion.

The Coca-Cola company must effectively protect trade unionists. The company must examine links between plant management and paramilitaries. The company must cooperate with an independent investigation of the human rights abuses suffered by its workforce in Colombia. The company must take responsibility, instead of reacting to these charges with sputtering indignation. When profit from the misery of others is at issue, then sputtering indignation is not enough.

Until the disturbing questions about Coke's labor record in Colombia have been answered, I cannot in good conscience accept monies from Coca-Cola or have my name associated with the company. This is a personal decision, and does not reflect on the KU Endowment Association or anyone involved in co-sponsoring my visit to KU. I am not an expert on these matters; I am simply learning about this crisis and trying to take an ethical position.

The simplest course would have been to refuse the Coke money outright. However, I want to go beyond symbolism. Therefore, I am donating the entire amount of Coke's contribution to tonight's event-twelve hundred dollars-to the National Food Workers Union in Colombia, SINALTRAINAL. Coke should not object to my financial support of a union in Colombia devastated by violence in that country. Giving up twelve hundred dollars is not easy for a poet, but the union needs the money more than I do. Thank you.

 

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