STATEMENT ON COCA-COLA BY MARTÍN ESPADA AT THE
UNIVERSITY OF KANSAS, LAWRENCE, KANSAS, MARCH 10, 2005
My poetry reading at the University of Kansas tonight is co-sponsored by
Coca- Cola, through the KU Endowment Association. After giving the
matter serious thought, I have decided that I cannot accept funds from
Coca-Cola due to the company's labor record in Colombia.
According to The New York Times, ninety percent of all trade union
leaders killed worldwide are killed in Colombia. Thousands of trade
unionists have been murdered in that country, targeted by paramilitary
death squads. Thousands more have been tortured, abducted or threatened
with death.
SINALTRAINAL, the National Food Workers Union, represents workers at the
Coca- Cola bottling plants in Colombia. This union has been decimated. A
Fact-Finding Delegation headed by Hiram Monserrate of the New York City
Council identified
179 major human rights violations suffered by workers at Coke plants,
including nine murders. Union leader Isidro Gil was actually shot down
at the Carepa plant itself. Paramilitaries then returned to the same
plant and coerced mass resignations from the union. Union leaders and
others have charged that managers at Coke bottling plants in Colombia
are collaborating with paramilitary forces to repress the union,
pointing out that the access of paramilitaries to the plants would be
impossible without management collusion.
The Coca-Cola company must effectively protect trade unionists. The
company must examine links between plant management and paramilitaries.
The company must cooperate with an independent investigation of the
human rights abuses suffered by its workforce in Colombia. The company
must take responsibility, instead of reacting to these charges with
sputtering indignation. When profit from the misery of others is at
issue, then sputtering indignation is not enough.
Until the disturbing questions about Coke's labor record in Colombia
have been answered, I cannot in good conscience accept monies from
Coca-Cola or have my name associated with the company. This is a
personal decision, and does not reflect on the KU Endowment Association
or anyone involved in co-sponsoring my visit to KU. I am not an expert
on these matters; I am simply learning about this crisis and trying to
take an ethical position.
The simplest course would have been to refuse the Coke money outright.
However, I want to go beyond symbolism. Therefore, I am donating the
entire amount of Coke's contribution to tonight's event-twelve hundred
dollars-to the National Food Workers Union in Colombia, SINALTRAINAL.
Coke should not object to my financial support of a union in Colombia
devastated by violence in that country. Giving up twelve hundred dollars
is not easy for a poet, but the union needs the money more than I do.
Thank you.